JOB TITLE: Marketing Services Coordinator (Media Planning and Buying)
JOB LOCATION: Lagos
JOB DETAILS:
- Drive 40% cost savings on media budget while achieving 100% media compliance via traditional, digital and new and innovative media formats to drive business goals.
Duties & Responsibilities
Advertisements
- Manage media advertising budget of over N750m.
- Look at the bigger picture to the bank’s media investment
- Be the best media negotiator in the market achieving more with less
- Identify the best mix of media channels to deliver advertising message to target audience using research data to ensure maximum exposure for available budget.
- Analyze and research target audience’s character, purchasing and media habits
- Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date.
- Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns
- Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy.
- Appropriately time media activities, based on usage patterns and seasonal factors.
- Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives.
- Monitor owned outdoor sites across the country and ensure group campaigns are displayed in line with contracts signed.
- Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.
- Lead effort to use bank buildings and other owned properties for advertising
- Contribute to the development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan
- Maintain the Security of all Information entrusted to the staff
- Comply with the principles and policies in the Information Security Handbook.
Job Requirements
Education:
- Minimum Education: Mass Communication / Marketing or related disciplines.
Experience:
- 6-8 years’ work experience
- Strong knowledge of media planning and monitoring software and tools
- Ability to work with minimal supervision.
APPLY NOW
Deadline: January 23, 2022
Job Features
Job Category | marketing |