Job Title: Media Planner
Location: Lekki, Lagos
Employment Type: Full-time
Job Brief
- To succeed in this role, he/ she should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.
- A Media Planner’s goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.
Responsibilities
- Collect and analyze market data.
- Identify target audiences and understand their behavior and habits.
- Determine the best media outlet mix for our campaigns.
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more.
- Allocate budgets and monitor costs.
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs) that will help generate leads and revenue.
- Evaluate the success of media strategies and campaigns.
Requirements and Skills
- B.Sc / BA in Marketing, Computer Science, etc.
- 2 – 5 years work experience.
- Proven experienceas a Media Planner; experience in digital media is preferred.
- Broad knowledge of media channels.
- Familiarity with campaign evaluation metrics and media buying.
- Working knowledge of analytics tools.
- Excellent communication and teamwork skills.
- An analytical mind with an aptitude for statistics and math.
- Strong decision-making skills.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
Note
- Kindly use Cover Letter as the body of the email.
- Candidates must reside on the Island, particularly around Lekki and Ajah axis.
Deadline: May 30, 2023
Job Features
Job Category | Media / Art / Entertainment |