JOB TITLE: Operational Marketing Officer
JOB LOCATION: Lagos
Planned Start Date: 03 / 01 / 2022.
Main Responsibilities
- Assist the department in executing core functions across all communication & marketing mediums.
- Create and manage client touchpoints where they engage with the Brand to elicit trial and foster loyalty
- Manage the execution of planned events ensure set-up and execution occur as planned.
- Assist with public relations functions and build a database of media links for future publicity
- Create and execute the strategy for brand outreach events and product advertising
- Develop unique campaigns that seek to create consumer activations around the brand, where consumers get to interact directly the product
- Planning and Project managing marketing events and evaluating their success
- Evaluating the effectiveness of all marketing activity
- Supporting the marketing manager in day to day marketing activities
- Developing and implementing an internal engagement programme/activity
- Preparing, planning and Project managing the publication of all publicity material to maximize brand promotion.
- Vendor management
- Pre and post-event communication
- Budgeting and evaluation
- Reporting.
Profile
Qualifications / Education:
- Minimum of First Degree in a relevant course of study is required, while a professional qulaification will be an added advantage
Work Experience:
- 2+ years of relevant operational marketing experience, either on the brand or agency side
- Executed a diverse scope of projects with partners at all levels of understanding and seniority
- Experience working with agencies and managing multiple experiential programs concurrently
- A collaborative, motivated and a cross-functional team mindset
- Managed/produced a variety of experiential programming including educational programming, trade shows/activations, staff events, mobile tours, and live events
- Comfortable interpreting and applying data and insights to inform programming and measure effectiveness
- An openness to give/take feedback as part of a creative and passionate team
- Ability to travel.
Application Closing Date
Not Specified.
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Job Features
Job Category | marketing |