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Full Time |
Remote |
Posted 1 year ago |
Job Title: Performance Marketing Lead
Location: Remote
Job type: Full Time
Responsibilities
- Identify target customer personas and work with relevant stakeholders to develop a thorough understanding of the target markets and customer personas;
- Strategize, plan and execute marketing campaigns across all existing acquisition channels, including Google, Facebook, Twitter and other experimental ad platforms;
- Ideate, plan, and carry out channel experiments to hunt for new acquisition channels with higher efficiency, including offline channels;
- Identify all marketing touchpoints throughout the customer journey; develop a full-funnel marketing plan and set up experiments based on the plan;
- Strategize, plan and execute ASO actions and continuously experiment to improve ASO performance on Google Play;
- Work with the growth analyst to develop reporting dashboards for effective marketing budget and efficiency monitoring.
Your Profile
- Minimum of 5 years of hands-on experience in full-funnel marketing for mobile apps – from acquisition to reactivation – including display advertising, native, and social media; Google and Facebook ad platforms are a must; Google Play ASO highly valued;
- Strong understanding of performance marketing metrics such as CTR, CPA, etc. and core performance marketing methodologies such as channel attribution methodologies;
- Analytical mindset and discipline with A/B testing science and methodologies;
- Use of attribution platforms such as Adjust, Appsflyer or alike is highly valued;
- Strong empathy and experience with developing customer persona from scratch;
- Experience with drawing customer journey maps;
- Excellent command of English and communication skills (including presentation skills)
- Creative and not afraid to do things differently.
Benefits and Perks
- Be part of an international team
- Modern and cool office, Silicon Valley style 😎
- High degree of autonomy, flat hierarchy, open communication and get shit done attitude
- Pension, Life, and health insurance schemes
- Flexible working hours
- Possibility of remote working depending on the role
Application Closing Date
Not Specified.
Apply Now
Job Features
Job Category | marketing |