JOB TITLE: Product Marketing Executive
JOB LOCATION: Lagos (with periodic travel within Nigeria as business demands dictate)
JOB DETAILS:
- Our client is seeking a dynamic and driven Product Marketing Executive to spearhead and execute marketing initiatives aligned with their company’s strategic goals and aspirations.
- As a key member of the team, you will collaborate extensively with the National Sales Manager and Channel Sales Managers to incorporate their insights into the overarching marketing strategy.
- Your role will be instrumental in monitoring competitive activities, devising schemes and promotions, and ensuring compliance with company policies.
- You will also play a pivotal role in expanding their reach and revenue across all tiers of the value chain.
Key Responsibilities
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- Develop and execute marketing activities (traditional & digital) in alignment with company objectives including all channels of distribution (Open Market, Modern Trade & Horeca).
- Collaborate closely with the National Sales Manager and Channel Sales Managers to integrate their expertise into the marketing strategy.
- Regularly track and analyse competitive activities, promotional schemes, and market trends.
- Propose innovative activities to enhance market reach and revenue generation.
- Gather, monitor, and present data as required to support informed decision-making.
- Plan and manage marketing budgets, making necessary adjustments as needed.
- Liaise and coordinate with various suppliers, including agencies and production houses.
- Ensure adherence to company policies and standards.
Key Performance Indicators (KPIs)
- KPIs will be established in accordance with agreed-upon activities and objectives.
Reporting Line:
- As the first member of a department, we intend to grow, you will report directly to the GM until a Marketing Manager is present.
Requirements
Skills and Experience:
- Minimum of 5 years of experience in marketing.
- Proficiency in both online and offline marketing strategies (open market activations).
- Demonstrated ability in managing and leading teams of brand ambassadors during activations.
Diversity and Inclusion:
- We are committed to promoting diversity and inclusion. Applications are welcome from all genders and tribes.
Compensation and Benefits
- Net monthly salary of N400,000
- Communication allowance.
- Transport allowance.
- Health Maintenance Organization (HMO) coverage.
Note
- Interested candidates should provide a brief overview of their marketing experience (traditional & digital) with the following forms of distribution (Open Market, Modern Trade & Horeca)
- Keep your response to a maximum of 300 words.
Job Features
Job Category | Brands / Marketing Manager, Marketing Executive |