JOB TITLE: Product Marketing Manager
JOB LOCATION: Lagos
Responsibilities
- Conduct extensive research on the competitive landscape and the area in which you will be operating in the software market.
- Support the Business Development team with creating value propositions.
- Articulate the value of the business’ technology to non-technical audiences.
- Identify new potential partner arrangements (technical and commercial).
- A deep understanding of tech products, LMS and how they grow, and how to engage customers.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Identify relevant third parties that can promote our business/products.
- Design and oversee all aspects of our digital marketing unit including our marketing database, reviewing contents, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with the team to brainstorm new and innovative growth strategies.
- Managing the company’s products: NORAKLE (business solutions), ACADASUITE (school management software, e-Learning and Virtual Classroom and learning platform).
- Work with our in-house designers and programmers to implement the necessary changes to increase leads and direct sales.
- Working with the sales team on constantly improving our B2B sales pipeline, from lead generation to sales closure.
- Making feature recommendations to the Product Management team, based on user feedback, satisfaction studies, and competitive benchmarks.
Qualifications
- HND / Bachelor’s Degree
- 2-3 years + experience in product or partner marketing experience
- Evidence of Tech products, LMS, Business software sales, and marketing in Nigerian Market.
- Strong sales enablement.
- Experience working in a start-up or scaling Tech/SaaS business.
- Excellent communication skills.
- Must be proactive and able to drive the team to achieve results.
Requirements
- Act as a Products Owner, maintaining the product backlog, create feature descriptions to provide guidance to Engineering & Data, alongside facilitating refinement and planning sessions.
- Advocate for our software development team to understand the problems faced and proffer solutions where necessary.
- Ensure post-launch communications are targeted to the right end-users and contain key messages which are easily understood.
- Understand how to bring value to customers, using a sharp commercial mind to drive performance.
- Excellent at communication, bringing together people with diverse experiences, opinions, and opportunities in order to get things done, build deep relationships based on trust and respect.
- Ability to inspire and empower your team to achieve the business vision and goals as well as support key projects.
- Must have a coaching mindset, sharing your learnings with others to help them improve.
- Intensely analytical – you rely on quantitative data to make decisions, you use data to discover opportunities, identify issues and drive performance.
- Must be a team player who is excited about delivering outcomes through the team.
Salary
- Attractive, negotiable, and with a commission.
HOW TO APPLY
Interested and qualified candidates should forward their Applications and CV to: [email protected] using the Job Title as the subject of the mail.
Note: Please don’t send your application or resume if you don’t meet the qualification listed above.
Deadline: August 21, 2021
Job Features
Job Category | marketing |