Job Title: Product Marketing Manager
Location: Surulere, Lagos
Job type: Full-time
What we Need
- We are seeking a dynamic and experienced Product Marketing Manager to join our Marking team. In this role, you will be responsible for developing and executing a product marketing strategy that drives demand, accelerates growth, and enhances our company’s reputation as a leader in the industry.
- You will work closely with cross-functional teams, including product management, sales, and customer success, to drive successful product launches and ongoing customer engagement.
What you will Do
- Develop and execute a product marketing strategy that aligns with the company’s objectives and supports product growth.
- Create messaging and positioning that differentiates our products from competitors and resonates with our target audience.
- Develop sales enablement materials, including presentations, battle cards, and product briefs, to support the sales team’s efforts.
- Collaborate with product management to develop go-to-market plans for new products and features.
- Work with the content team to develop marketing materials, including case studies, whitepapers, and thought leadership pieces.
- Develop and execute marketing campaigns that drive customer engagement and retention.
- Conduct market research to identify customer needs, preferences, and trends to inform product and marketing strategies.
- Monitor and analyze competitive trends and market developments to stay ahead of the curve.
- Develop product marketing strategies (pricing, advertising, product launching).
- Work with various teams (design, content, acquisition, product, sales) to implement strategies.
Requirements
- Bachelor’s Degree in Marketing, Business, or a related field. MBA is preferred.
- 5+ years of experience in B2B product marketing, preferably in the financial technology industry.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills with the ability to work effectively across teams and departments.
- Strong analytical skills and experience using data to inform decision-making.
- Demonstrated ability to create messaging and positioning that resonates with a B2B audience.
- Understanding of sales processes and the ability to develop sales enablement materials that support the sales team’s efforts.
- Experience with product launches and go-to-market planning.
- Understanding of the financial technology industry and its trends and developments.
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
Benefits
- Medical cover
- Flexible work schedule
- Profit Share
- Learning and development opportunity
Application Closing Date
Not Specified.
Apply Now
Job Features
Job Category | Marketing Manager |