We are recruiting to fill the position below:
Job Title: Sales Manager
Location: Lagos
Job Aim
- We are seeking a highly analytical and hands-on Sales Manager to join our team. The ideal candidate will have a strong background in sales management, be proficient in utilizing analytical tools, and possess exceptional leadership skills. The Sales Manager will be responsible for developing in-store consumer-focused incentives, managing the restocking of store shelves through a dedicated sales representative, and overseeing the overall performance of the sales team.
Responsibilities
Sales Management (30%):
- Supervise and coach a team of sales representatives, providing guidance, training, and performance feedback.
- Set sales targets and objectives for the team, monitor progress, and implement corrective measures when necessary.
- Conduct regular performance evaluations, recognize top performers, and identify areas for improvement.
- Manage the productivity and cost optimization cross team.
- Monitor market execution of all initiatives through frequent market visits.
- Develop and implement a trade coverage plan, along with other related commercial activities to deliver on targets.
- Deploy the necessary infrastructure and process to deliver brand and trade programs to meet the requirements. This will be based on market research / survey carried out jointly.
Analytical Expertise (30%):
- Utilize analytical tools and data to identify sales trends, market opportunities, and customer behavior patterns.
- Conduct comprehensive sales analysis, monitor key performance indicators (KPIs), and provide actionable insights to optimize sales strategies.
- Collaborate with cross-functional teams to develop data-driven sales plans and strategies.
- In-Store Consumer-Focused Incentive (15%)
- Work closely with the brand team to develop creative and effective consumer incentives to drive product depletion and increase sales.
- Collaborate with marketing and product teams to design promotions, discounts, loyalty programs, and other incentives tailored to target customer segments.
- Monitor and evaluate the effectiveness of incentives, making data-driven adjustments as necessary.
Store Shelf Restocking (15%):
- Manage dedicated sales representatives assigned to each store to ensure timely restocking of shelves.
- Establish clear communication channels and provide guidance to sales representatives on inventory management, replenishment schedules, and product placement.
- Monitor stock levels, track inventory movement, and optimize restocking processes to minimize out-of-stock situations and maximize sales opportunities.
Relationship Building (10%):
- Cultivate strong relationships with key stakeholders, including store managers and retail partners.
- Collaborate with internal teams to ensure effective coordination and alignment of sales strategies and initiatives.
- Attend industry events, trade shows, and conferences to stay updated on market trends and forge new business opportunities.
Qualifications
- Bachelor’s Degree in Business, Marketing, or a related field. MBA preferred.
- Proven experience in sales management, preferably in the consumer goods industry.
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Proficiency in utilizing analytical tools and software for sales analysis (e.g., CRM systems, Excel, data visualization tools).
- Demonstrated success in developing and implementing effective consumer incentives.
- Excellent leadership and team management abilities, with a track record of motivating and developing high-performing teams.
- Exceptional communication, negotiation, and interpersonal skills.
- Self-motivated and results-oriented, with a strong drive for achieving sales targets and objectives.
- Ability to adapt to a fast-paced, dynamic work environment and prioritize tasks effectively.
Application Closing Date
18th September 2023.
Deadline: September 18, 2023
Job Features
Job Category | Sales Manager |