JOB TITLE: Social Media and Content Development Executive
JOB LOCATION: Lagos
JOB DETAILS:
- Deliver the end-to-end social process, including content creation, copywriting, scripting, scheduling, analysis and reporting across social media channels with support from the Marketing Manager.
- Develop content to support our objectives of increased brand awareness, community size and engagement for each channel
- Develop a multi-channel strategy to support all territories and engage with a national audience
- Use social tools to report on and measure success of campaigns and content to inform future planning
- Proactively identify emerging trends, opportunities to benefit and drive engagement with our social channels
- Manage asset creation and delivery for paid social activity (boosted/ sponsored posts)
- Maintain the Marketing Calendar, ensure it is up to date and circulated appropriately, and ensure we are on track to meet deadlines
- Create and manage an online review funnel for online reviews and reputation management
- Work with the wider marketing team on the development and delivery of an Influencer programme
- Respond to all inquiries, comments and questions in a timely, professional and friendly manner.
- Generate ideas to bring brand campaigns to life across social media and beyond
- Generate engaging content for our websites and social media pages by writing copy that interests our users, understanding the power of images and giving creative direction for said copy
- Monitor and develop reports on competitor activity within social media spaces
- Working with the wider marketing team to optimize our content for search visibility and generally supporting the SEO strategy
- Oversee all social media accounts.
Requirements
- A First Degree in Business, Marketing, Creative or any related field
- Minimum of 4 years experience
- A previous placement including social/digital media/content creation or previous studies involving writing or editing.
- A passion and knowledge for social media
- Great writing skills and an eye for what will interest and inspire people
- Strong communication skills, both written and verbal, are essential
- A willingness to learn, ask questions and work hard/smart
- A desire to progress quickly and take on responsibility
- Positive can-do attitude with the ability to act on initiative and be focused under pressure
- Be a team player with strong people skills
- Organized, IT savvy, creative and detail oriented.
The following would be an added advantage:
- Experience using Google Analytics
- Experience working in a similar role for a fashion brand/retailer
- Experience in creating email campaigns and social media content.
Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
Deadline: April 19, 2022
Job Features
Job Category | Advertising/ Social Media/ Marketing/ PR |