JOB TITLE: Social Media Manager
JOB LOCATION: Abuja (FCT)
Employment Type: Full-time
Reports to: COO
JOB DETAILS:
- As a Social Media Manager, you will spend your days planning and executing social media strategies, creating and publishing content to a variety of platforms, and interacting with our communities and audiences.
- You will also need to measure results by tracking metrics and insights on each platform.
Duties and Responsibilities
Advertisements
- Creating content, including text posts, video and images for use on social media (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat)
- Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy
- Scheduling social media posts using applications such as Hootsuite and TweetDeck
- Interacting with customers and dealing with customers’ enquiries
- Developing new social media strategies and campaigns
- Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
- Keeping track of data and analysing the performance of social media campaigns
- Collaborating with colleagues from across marketing departments to ensure branding is consistent
- Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
- Establish best practices and analyze competitor activity to share with key team members.
- Expand and engage the social community with daily listening, maintenance, conversation, and monitoring across platforms.
- Engage, grow, and convert social media fans and followers.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Help manage and prioritize real-time audience communication across social channels.
- Develop new approaches for market development, acquiring and analyzing data, and consulting with Field Marketing Manager on local market input
- Explore new social platforms for opportunities for growth.
- Analyze social media strategies weaknesses, make recommendations for improvements, research social media trends, and set key performance indicators for social media campaigns.
Experience / Qualifications
- Bachelor’s Degree in Marketing, Public Relations or a related discipline
- Minimum of 2 years of practice in digital marketing and social media management
Knowledge, Skills and Behavioural Competencies:
- Experience leading social media strategy across functions global markets, industry experience a big plus.
- Efficiency and top-notch organizational skills
- Proficient in using social media management tools.
- Experience identifying the target audience, segmenting, and growing
- Excellent attention to detail and an intuitive eye for customer needs beyond the obvious.
- Ability to collaborate with cross-functional team members at all levels
- Ability to collect and interpret both qualitative and quantitative feedback
- Creative problem-solving skills.
- Adaptable and willing to learn new techniques.
- Strong communication skills.
Functional Competencies:
- Talented social media professional with a proven history of attaining measurable results.
- Experienced in using social media platforms to drive conversion rates, improve online engagement, increase e-commerce sales and grow followers.
HOW TO APPLY
Interested and qualified candidates should send their CV to: [email protected] using “Social Media Manager” as the subject of the mail.
Note: Only shortlisted candidates will be contacted.
Deadline: November 19, 2022
Job Features
Job Category | Advertising/ Social Media/ Marketing/ PR |