We are recruiting to fill the position below:
Job Title: Team Member, Digital Marketing (Paid Media Advertiser)
Location: Lagos
Department: Brand & Communications
Job Objective(s)
- To implement all online advertising campaigns for the bank to include Search Engine Marketing (SEM), Meta Advertising, Google Display and Video Advertising, Twitter Advertising, LinkedIn advertising.
- Liaise with third party advertising platforms to implement advertising campaigns.
- Deliver reports after every campaign and implement tracking across the website and mobile app.
Duties & Responsibilities
- Design, Execute, and Maintain ROI-Focused Targeted online Ad campaigns.
- Conduct thorough analysis of trends and targeting options.
- Continually optimize campaigns including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
- Drive Cost-per-action low for every campaign while achieving the objectives of each campaign.
- Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.
- Compile monthly reports for all product campaign performance.
- Set up Conversion Tracking & Retargeting Pixels
- Conduct in-depth competitive analysis within the financial industries to stay informed.
- Liaise with Digital Advertising Service providers such as Meta, Google, Twitter to get Invoices, Budget, and other campaign needs.
- Identify new advertising platforms to further push the bank’s products and services.
Qualifications
- Bachelor’s Degree (Second Class minimum) or HND (Upper Credit) in Marketing or any other related field.
- Most importantly, candidate should have Digital Marketing Certifications.
Experience:
- Minimum of 2 years on the role and 2 years in Digital Marketing
Certifications:
- Must include any of the following: Google advertising, Meta Advertising, Google Analytics.
Key Competencies / Knowledge:
- Google Ads Manager
- Meta Ads Business
- Twitter Ads
- Google Tag Manager
- Google Analytics
- Excel and PowerPoint.
Application Closing Date
Not Specified.
Deadline: December 31, 2023
Job Features
Job Category | Team Lead |