JOB TITLE: Digital Marketer Manager
JOB LOCATION: Lagos
Job Type: Full-time
JOB DETAILS:
- Primary Role: Product Owner
- Learn and understand product functions and features.
- Collaborate with prospective users and clients to understand and anticipate their needs and translate them into product requirements.
- Overseeing all stages of product creation including design and development.
- Liaising with product team and end-users to deliver updates.
- Develop and maintain an appropriately prioritized backlog of user stories for implementation.
- Act as an ambassador for the product internally and externally and as the primary contact for queries related to the product.
- Research and analyze the market, users, and the roadmap for the product.
- Respond to user queries and help requests.
- Test and evaluate aspects of the product.
- Benchmark product features.
- Work with internal and external customers to analyze the needs and align product roadmap to strategic goals.
- Identify product related bugs and blockers, and ensure a fix is implemented.
- Scheduling product demo for potential clients.
- Provide onboarding support to potential users/businesses.
- Develop use-cases and prioritize stories to ensure work focuses on those with a maximum value aligned with product strategies.
- Work closely with senior management to create a product that fits the company portfolio.
- Accountable for the created product(s), delivery in the product model and communicating the product needs with business partners.
Role Requirements
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- Proven work experience as digital marketer
- Knowledge on competitive digital marketing applications
- Experience using digital marketing applications
- Knowledge of website analytics tool
- Design and creative skills
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Demonstrable experience leading and managing SEO, marketing database, email, social media and/or display advertising campaign
- Being a key point of contact on digital marketing issues
- Knowledge on reporting and measurement of digital campaigns
- Up-to-date with the latest digital trends and best practices in online marketing and measurement
- Strong analytical skills and data-driven thinking
Application Closing Date
Not Specified.
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Job Features
Job Category | Banking / Insurance |