View Jobs at LSA Company |
Full Time Inter On-Site |
Lagos |
Posted 3 years ago |
JOB TITLE: Digital Marketing Specialist.
JOB LOCATION: Lekki Peninsula, Lagos, Nigeria.
JOB DETAILS:
Our goal at LSA Company is to create and provide premium home essentials that enhance well being and everyday living. We are looking for a creative and smart person that can develop ideas to create an immersive digital experience for our products as well as grow our online community. Think you fit the description? Then read more below.
The ideal candidate will be responsible for creating and implementing marketing strategies and campaigns on digital media. You will also extract and analyse data across multiple channels during and after campaigns for improvements. of marketing strategies growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels for improvement.
Responsibilities
- Develop and implement strategies for different digital channels including social media marketing, email marketing, search engine optimization, search and social ads, and video marketing.
- Create content to effectively align our target market with our products
- Coordinate other members of the team or outsourced services in executing all strategies.
- Run effective Ads by creating relevant target audiences and other parameters for best reach and results
- Build and grow the company’s page on all relevant social media platforms including Instagram (stories, feed, reels, IGTV), Facebook, Pinterest, LinkedIn, Twitter, YouTube and google.
- Create and develop visual and text content for social media including graphic design, pictures and videos, either directly or alongside other team members that will be deployed to work with you where necessary.
- Monitor and track performance of social media pages by studying the analytics and trends
- Follow and study new trends and developments for engaging social media contents and develop strategies for applying them to the brand
- Develop and launch specific / effective marketing campaigns for new products, events or services
- Plan a calendar ahead for all social media platforms
Qualifications
- Bachelor’s degree or equivalent
- Proven experience building campaign strategies from scratch
- Knowledge of analytics tools and the ability to set up tracking/ reporting mechanisms to capture key metrics
- Experience with SEO and SEM
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Strong written, verbal and collaboration skills