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Full Time |
Lagos |
Posted 3 years ago |
JOB TITLE: Brand Strategist
JOB LOCATION: Lagos
Industry: Media
JOB DETAILS:
- We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.
- Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels.
- To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.
- Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.
Responsibilities
- Gather feedback from sales and analyze consumer behavior to define our company’s positioning
- Craft our differentiation strategy
- Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
- Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
- Conduct competitive research to identify our strengths and weaknesses
- Design promotional campaigns for new products and markets
- Develop our social media strategy
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges.
Requirements
- B.Sc / M.Sc in Marketing or relevant field
- Work experience as a Brand Strategist or similar role in Marketing
- Portfolio of brand-building projects is a plus
- Excellent understanding of the full marketing mix
- Experience developing marketing strategies based on market segmentation
- Data-driven thinking
- Creativity.
- Communication and writing skills.
Salary
N100,000 – N150,000 monthly.
Apply Now
Deadline: March 23, 2022
Job Features
Job Category | Consulting / Business Strategy/ Planning |