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Permanent |
Lagos |
Posted 1 year ago |
Job Title: Online Media Engager
Location: Lagos
Job Type: Permanent
Details
- The Growth Marketing team needs a highly skilled Online Media Engager to join us.
- The successful candidate will take on a pivotal role in implementing and managing social media and email marketing campaigns while engaging with customers across various platforms.
- The successful candidate must have a proven track record of successfully engaging with online communities and experience in email marketing deployment.
Job Summary
- We are seeking a highly motivated Online Media Engager to join our team.
- The successful candidate will be responsible for deploying social media and email campaigns and engaging with enquirers across various platforms.
- The ideal candidate is passionate about customer engagement, social media, and email marketing, has good communication skills, and a track record of successful engagement with online communities
Responsibilities
- Implement social media and email marketing campaigns, including timely deployment of media content and ensuring audience engagement, and participating in content creation.
- Create conversion-focused engagements through social media and email backlinks to meet growth targets.
- Engage with the online audience across multiple platforms by providing appropriate and humorous responses to comments and messages.
- Monitor social media and email channels for mentions, comments, and messages related to our brand.
- Manage online complaints and resolutions, keep logs, and respond to complaints in a timely and professional manner.
- Perform online media performance reporting and track KPIs such as engagement rate, click-through rate, conversion rate, and lead generation rate.
- Analyze engagement metrics and report on social media and email marketing campaigns’ effectiveness to measure their success, and meet our engagement rate target.
- Attend all physical product shows and ensure the audience engages with our streams.
- Utilize social media management tools such as Hootsuite and other relevant tools to improve productivity and achieve a good response rate on messages and comments.
Requirements
- Bachelor’s Degree in a related field.
- Minimum of 2 years of experience in social media and email marketing.
- Ability to relate to the online audience based on their demographics, including understanding Nigerian slangs in inquiries and responding appropriately on social media.
- Proven track record of successful engagement with online communities and experience with email marketing deployment.
- Strong understanding of social media platforms and email marketing tools, with experience in analytics and reporting.
- Creative thinker with a passion for digital marketing, social media, and email marketing.
- Copywriting skills.
- Hands-on experience with social media management tools, e.g. Hootsuite.
- Hands-on experience with Google Analytics.
- Familiarity with the lottery is a plus.
Salary Budget
Commensurate with Experience.
Application Closing Date
Not Specified.
Apply Now
Job Features
Job Category | Media / Art / Entertainment |