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Full Time |
Lagos |
Posted 2 months ago |
We are recruiting to fill the position below:
Job Title: Analyst – Data Proposition YWT, Marketing
Job Identification: 4646
Location: Ikoyi, Lagos
Employment Type: Full Time
Reports To: Manager – Proposition and Customer Insights – Teens
Division: Marketing
Mission
- To implement, monitor, and report on customer connection, usage, and retention initiatives to drive the achievement of business objectives for the teen segment of the consumer market.
- Provide relevant and up-to-date information to aid proper decision-making within the authority limits of the brand manager.
Description
- Implement marketing strategies and initiatives to drive the acquisition, usage, and revenue growth of MTNN’s teen segment customers.
- Manage and coordinate brand promotion, product launches, and re-launches from end-to-end.
- Develop a work implementation plan, ensuring it is in alignment with the business strategy of the segment.
- Continuously identify, review, and monitor the demographic profiles of the teen segment customers.
- Work with the Teen Segment Manager in the development of advertising and communication concepts in support of MTN’s brand-building initiatives that can be successfully executed in the Teen Marketplace.
- Maintain and build the teen brand through advertising, media, and any other marketing means while managing relationships with key media agencies daily.
- Provide stakeholders with relevant information needed for a proper and timely evaluation of projects and plans.
- Research industry evolution and competition’s activities in order to identify segment-specific gaps and strategies in order to exploit them to MTNN’s advantage.
- Analyze relevant best practices and provide recommendations to the segment manager, Teen.
Requirements
Education:
- First Degree in any related discipline
- Fluent in English.
Experience:
3–7 years’ experience in an area of specialization, with experience working with others
- Customer contact and understanding of consumers.
- Marketing plans, advertising materials, and product life cycle monitoring
- Experience in the Telecommunications Industry/FMCG.
Application Closing Date
1st August, 2024.
Deadline: August 1, 2024
Job Features
Job Category | Analyst |