View Jobs at First Bank |
Full Time |
Lagos |
Posted 2 months ago |
We are recruiting to fill the position below:
Job Title: Senior MSA Marketing Intelligence / Analytics Officer
Job Identification: 1099
Locations: Lagos
Schedule: Full-Time
Duties & Responsibilities
- Develop white papers and position papers as assigned by the GH, M&CC
- Provide technical support relating to research, insights and documentation on key projects as assigned by the GH, M&CC
- Data analysis and reporting: Collect, analyze, and present data on marketing campaign performance, customer behavior, and market trends.
- Develop and maintain data models, databases, dashboards, and other tools for analysing marketing data.
- Data visualization: Create reports, dashboards, and visualizations to communicate insights to stakeholders.
- Marketing metrics development: Establish and track key performance indicators (KPIs) to measure marketing effectiveness.
- Conduct in-depth analysis of marketing campaigns to evaluate their performance and identify areas for improvement.
- Provide insights and recommendations based on data analysis to optimize marketing strategies and tactics.
- Conduct market research and competitive analysis to identify opportunities and threats in the market.
- Perform segmentation analysis to identify target audience and tailor marketing efforts accordingly.
- Uphold data privacy and compliance standard.
- Campaign optimization: Use data insights to recommend improvements to marketing campaigns and tactics.
- Market research: Conduct research to identify market trends, opportunities, and challenges.
- Competitor analysis: Analyse competitors’ marketing strategies and performance.
- Collaboration: Work with cross-functional teams, including marketing, sales, and product, to integrate data insights into marketing strategies.
- Tool management: Oversee marketing analytics tools and platforms, ensuring data quality and accuracy.
- Insight generation: Identify and communicate actionable insights to inform marketing decisions.
- Staying up to date with industry trends and best practices in marketing analytics
- Prepare and present reports, presentation and dashboards to senior management and key stakeholders.
- Conduct analysis and special projects as needed to support strategic initiatives.
Job Requirements
Education:
- Minimum Education: B.Sc. in Marketing, Analytics, or related field.
Experience:
- Minimum 5 years’ experience in a marketing analytics or related role
Application Closing Date
7th August, 2024.
Note: Only Shortlisted Applicants will be contacted.
Deadline: August 7, 2024
Job Features
Job Category | Analytics Engineer |